Above The Noise

Can You Trust Influencers on YouTube?

Season 2 Episode 18 | 8m 31s | Video has closed captioning.

YouTube has been around for over a decade now, and it’s WAY more of a business now than anyone could have imagined. Enter the influencer -- a social media personality with a homegrown fan base that they’ve been interacting with for years. Brands love them, and are paying influencers top dollar to promote their products. Can you trust what’s on YouTube?

Aired: 09/07/18

Rating: NR


Problems Playing Video? | Closed Captioning

Above The Noise is a local public television program presented by KQED.