Skip to Main Content
Above The Noise

Can You Trust Influencers on YouTube?

Brands love YouTube influencers for their perceived authenticity. Can you trust them?

Aired 09/07/2018

FromDigital Studios

Above The Noise

Can You Trust Influencers on YouTube?

Season 2 Episode 18 | 8m 31sVideo has Closed Captions

Brands love YouTube influencers for their perceived authenticity. Can you trust them?

YouTube has been around for over a decade now, and it’s WAY more of a business now than anyone could have imagined. Enter the influencer -- a social media personality with a homegrown fan base that they’ve been interacting with for years. Brands love them, and are paying influencers top dollar to promote their products. Can you trust what’s on YouTube?

Aired 09/07/2018

FromDigital Studios

Problems with Closed Captions? Closed Captioning Feedback

Problems with Closed Captions? Closed Captioning Feedback

Above The Noise is a local public television program presented by KQED

Above The Noise

Can You Trust Influencers on YouTube?

Season 2 Episode 18 | 8m 31sVideo has Closed Captions

YouTube has been around for over a decade now, and it’s WAY more of a business now than anyone could have imagined. Enter the influencer -- a social media personality with a homegrown fan base that they’ve been interacting with for years. Brands love them, and are paying influencers top dollar to promote their products. Can you trust what’s on YouTube?

Aired 09/07/2018

FromDigital Studios

Problems with Closed Captions? Closed Captioning Feedback

How to Watch Above The Noise

Above The Noise is available to stream on pbs.org and the free PBS App, available on iPhone, Apple TV, Android TV, Android smartphones, Amazon Fire TV, Amazon Fire Tablet, Roku, Samsung Smart TV, and Vizio.

Support for PBS provided by:

Above The Noise is a local public television program presented by KQED

Sign in with Email

or

Continue with GoogleContinue with FacebookContinue with Apple

By creating an account, you acknowledge that PBS may share your information with our member stations and our respective service providers, and that you have read and understand the Privacy Policy and Terms of Use.

Are you sure you want to remove null from My List?